Amazon PPC: Custom Creatives – Images + Videos Walkthrough

We’ll walk you through each stage of producing striking custom creatives that will highlight your products or services and produce profits. We have the information you need, whether you’re an experienced seller trying to improve your advertising strategy or someone new and ready to get started.

Let’s explore the world of Amazon PPC custom creatives together, so grab your favorite beverage and settle down. This journey will give you the insights necessary for developing your Amazon business. Come on, let’s get going!

Demystifying Amazon Ad Campaign Structure for Success

You can’t just throw money at any random ad and hope for the best when it comes to marketing your products on Amazon. You require an organized Amazon ad campaign to maximize the results of your marketing efforts.

Campaign Types:

Campaigns for Sponsored Products: 

You can target particular keywords that are relevant to your product with these Amazon PPC campaigns that highlight individual products. They are displayed on product detail pages as well as in search results.

Sponsored Display ads: 

These ads widen your audience by focusing on people who share your interests or who are likely to buy your products. Both on and off Amazon, they may be seen.

Keywords And Ad Groups:

Assuming you are familiar with campaign kinds, let’s now analyze ad groups and keywords:

Ad Groups: 

Consider your campaign’s ad groups as its categories. They enable you to arrange your advertisements and sellers. If you sell shoes, you might create ad groups for sandals, boots, and sneakers.

Keywords:

 Keywords are the terms or expressions that customers use to look for products. They are essential for selecting the appropriate audience. To locate pertinent Amazon keywords, make use of tools like Amazon’s Keyword Planner.

Negative Keywords:

Negative Keywords are important; don’t overlook them. In order to prevent your ads from appearing for pointless searches, you should omit certain words from your campaign.

Here is what you need to know: Amazon SEO: How to Rank Higher for Amazon Searches

Allocation of Funds:

Daily Budget: 

The most you’re willing to spend on a campaign in a single day is your daily budget. Setting a budget that is in line with your advertising objectives and profit margins is essential.

Bidding Techniques: 

Amazon FBA provides a variety of bidding techniques, including manual and automatic bidding. With manual bidding, you can specify your bid amount, however with automatic bidding, Amazon can change your bids to maximize performance.

Bid Modifications: 

You can fine-tune your ad’s visibility by changing your bids for particular keywords or times of day. For instance, you can place a larger bid during the busiest shopping times or for terms with a high conversion rate.

The Amazon Creative Assets Tab: Improving Your Product Listing

Getting the attention of potential customers is crucial for successful product sales on Amazon. How can you make your product stand out amid a sea of listings? Ingenious infographic and graphic design holds the key to the solution.

Identifying Key Features

Highlights of the Product: 

Start by identifying the most alluring aspects of your product. What differentiates it from the competition?

Decide on Key Details: 

Take note of the crucial information that prospective purchasers want to know. These might include requirements, advantages, or differentiators.

Storyboard:

 Consider the flow of information and how it will captivate readers when you design the infographic’s layout.

Producing Successful Infographics:

Pick the Right Look: 

Select a visual aesthetic that best represents your brand and appeals to your target market. Consistency is important, whether it’s a crisp, minimalist design or one that’s lively and colorful.

Typography and Readability:

Make sure the text is readable and harmonizes with the overall design. Text location, fonts, and font size are all important.

Color Schemes & Contrast: 

Use colors carefully to highlight crucial information and maintain a pleasing aesthetic.

Infographic Positioning:

Above-the-Fold Placement: 

To attract customers immediately, think about positioning your most attractive infographic near the top of your product listing.

Within The Photo Gallery: 

Highlight various features while doing Amazon product photography, such as infographics. Rich infographics can be incorporated into your brand story using A+ Content or Enhanced Brand Content if your brand is registered.

Icons And Graphics:

Using Graphics for Clarity:

Clarifying Complex Ideas: 

Graphics may make complex concepts simpler, making it simpler for customers to comprehend how your product functions or the advantages it delivers.

Highlighting Product Details: 

Make use of graphics to draw attention to particular attributes, proportions, or parts of your product.

Increasing User Experience: 

Graphics can improve shoppers’ overall buying experiences by making them more entertaining and informative.

Use of Icons

Communicating Quickly:

 Icons are instantly understood symbols that are widely recognized. They can be used to communicate ideas like “eco-friendly,” “easy assembly,” or “fast shipping.”

Custom vs. Universal Icons: 

Custom icons can help you stand out and customize your message even though universal icons are easily understood.

Icon Positioning Techniques: 

To emphasize the importance of symbols, carefully place them next to important product data.

Designing Graphics Consistently:

Make sure your infographics and visuals complement the visual style of your company. Brand loyalty and trust are developed via consistency.

Consistent Image Styles:

Consistent image styles are important to keep in mind when designing graphics, whether you’re utilizing images, illustrations, or a combination.

Geotargeting for Mobile Users

Delivering content or advertising to people depending on their location is a practice known as geotargeting. It precisely pinpoints a user’s location by utilizing the GPS capabilities of mobile devices. 

With the use of this technology, Amazon sellers may now target particular geographic areas and demographic groups with their marketing campaigns.

Targeting Mobile Users Based on Location

Optimize Amazon Advertising ads: 

When operating Amazon PPC (Pay-Per-Click) marketing ads, think about geo-targeting particular areas or locations where your products are most in demand or where there is less competition. As a result, you may spend your money more wisely and earn the best possible return.

Promote Localized Products:

 If you have products in your inventory that are specialized to a certain area or place, geotargeting can help you advertise those products to consumers nearby. For instance, during the summer, focus your marketing efforts on customers who live close to coastal areas if you sell beach goods.

Event-Based Targeting:

 Event-based marketing can also make use of geotargeting. Target people who are attending or interested in local festivals, trade shows, or sporting events, for instance, with pertinent items or promotions.

Desktop and Mobile Ad Placement and Creative Strategies

It takes a deep understanding of where your ads show, how they function, and how to adjust your creative aspects properly to effectively advertise on Amazon. An important option for Amazon advertising is Sponsored brand ads, which are mobile and desktop-optimized.

Where Sponsored Brands Ads Show Up on Desktop:

Visibility and Click-Through Rates

• Even while sidebar advertising may get fewer hits, it can nevertheless drive worthwhile traffic.

Fonts & Typography:

• Use legible fonts in easy-to-read sizes and styles for larger screens.
• Make sure that the text is clear and crisp while being viewed at various resolutions.

Desktop-Compatible Pictures:

• Use sharp photos with high quality for desktop displays.
• Highlight the features and specifics of the product.

Ad Testing On Desktop:

• To find out which ad variations work best on a desktop, use A/B testing.
• To improve your ad campaigns, experiment with alternative headlines, images, and call-to-action components.

Desktop Performance Metrics Analysis:

• Keep an eye on important indicators including conversion rates, click-through rates, and return on ad spend (ROAS).
• To learn more about the effectiveness of your desktop ads, use Amazon Advertising reports.

Mobile View:

• Users who are actively looking for products can be caught by the positioning of mobile search results.
• Users may be interested in advertisements while using the Amazon Shopping app.

Mobile-Friendly Visuals:

• Ad creatives should be aesthetically engaging and adapted for small screens.
• Make use of photos that display well on mobile devices and load rapidly.

Effortless and Powerful Ad Copy:

• Create short ad copy that effectively conveys the value of your product.
• Use appealing calls to action (CTAs) to persuade mobile users to take action.

Adapting Designs to Smaller Screens:

• To avoid overwhelming mobile users, keep ad creatives straightforward and uncluttered.
• Make sure your advertisements resize and appear properly on different mobile devices.

Mobile Ad Testing:

• To improve your mobile ad creatives, do A/B testing.
• To increase mobile conversions, test out various ad forms and messaging.

Increasing Conversions on Mobile:

• Keep a careful eye on conversion rates specific to mobile and modify your advertisements as necessary.
• Adopt mobile-specific bidding tactics for the best return on investment.

Metrics Particular to Mobile:

• Keep track of mobile-specific metrics like mobile CTR, mobile ROAS, and mobile conversion rate.
• Your mobile advertising efforts can be improved using these stats.

Optimizing Product Images for Amazon

Image Size and Resolution:

Choosing the appropriate image size and resolution is the first step in producing eye-catching Amazon product images. 

If you want buyers to be able to zoom in and clearly notice product features, Amazon advises choosing images that are at least 1000 pixels wide or tall. To ensure compatibility with different devices and screens, choose a resolution of 72 DPI (dots per inch).

Image File Naming:

Don’t undervalue the significance of accurate picture file naming. Your product’s discoverability on Amazon may be enhanced by giving your image files descriptive filenames. 

To make it simpler for customers and search engines to grasp the content of the image, use pertinent keywords and include product-specific information in the file name.

Close-Up Shots for Details:

Zoom in on individual product characteristics to give clients a better idea of the quality and craftsmanship. Images that are up close and personal might evoke a sense of assurance and trust.

Amazon Product Listings: Scene-Setting, Contextual Use, and Emotional Storytelling

Setting the Scene

Setting the scene is the first step in developing an effective Amazon listing. Your product needs to fit within a bigger, more relatable context; it shouldn’t just exist in a vacuum. What you can do is as follows:

 Contextual backdrops: 

Pick backdrops that go with your product. Use a backdrop of a natural landscape, such as a forest or mountain, if you’re advertising outdoor goods. A carefully decorated space can make a product for indoor use feel welcoming.

Props and Accessories:

 Include props and accessories that are appropriate for the goal of the product. For instance, to create a complete picture while selling a yoga mat, including a water bottle, yoga blocks, and a calm yoga studio environment.

Model Integration:

 Make use of models that correspond to your intended audience. Potential clients can then see themselves utilizing the product thanks to this. The benefits of the product should be reflected in their facial expressions and body language.

Contextual Utilization Of The Product

Building potential customers’ trust and confidence requires showcasing how your product works in practical scenarios. Here’s how to go do it efficiently:

Action Shots:

Display your product in use. If you sell kitchen equipment, show how to make delectable dishes with them. Showcase outdoor equipment being used on a thrilling journey.

Everyday Scenarios:

 Showcase your product in real-world situations that your target market can identify with. For instance, if you’re selling home office furniture, display it in a welcoming home office setting.

Address a Problem:

 Describe how your offering addresses a particular issue. If you’re trying to sell a stain remover, show how well it works on tough spots on garments.

Storytelling and Emotional Representation

Purchasing decisions are significantly influenced by emotions. Your Amazon listing images can help you establish a stronger connection with clients by creating a fascinating story:

Customer Testimonials:

 Incorporate real customer reviews that discuss their own feelings and experiences with your goods. These tales foster trustworthiness and confidence.

 Before-and-After Examples:

 If appropriate, demonstrate the transformation your product causes. Visual narratives are appealing, whether they are promoting a skincare product that improves skin quality or a fitness device that helps someone reach their goals.

Conclusion

Note that creating attractive, eye-catching material that connects with your target audience and is consistent with your brand identity is the key. 

To stay ahead of the competition and produce outstanding results in the fiercely competitive e-commerce space, never stop trying, evaluating, and improving your bespoke creatives. Good luck with your advertising!

Product Photography: The Key to Creating a Strong Online Brand

Product photography has emerged as a magical art form for creating enthralling visual narratives in the digital era when first impressions are everything. You have arrived in a world where pixels may stoke desire and stir up feelings. 

We’ll discover the key to building a website brand that creates a lasting impression on customers’ hearts in this incredible voyage through the lens. Join us as we embark on a spectacular expedition to elevate your items to stardom and elevate your business to legendary status!

Props and Styling for Amazon Product Photography

Product photography might be the deciding factor in luring clients and boosting sales in the brutally competitive world of Amazon selling. 

While high-quality Amazon images are essential, staging and incorporating props give your product shots a whole new level of appeal. Let’s dive in and unlock the secrets to creating images that capture the hearts and minds of Amazon shoppers.

1. Selecting Props that Complement the Product

The perfect prop may improve your product’s aesthetic appeal while presenting a compelling tale to your audience. Pick props that support the product’s narrative and are consistent with your brand. 

The options are unlimited, from soft blankets for luxury throws, fresh fruit for juicers, and delicate flowers for beauty products. Learn how to display the goods in an ideal way while adding a little flair to related items. 

2. Contextualizing Lifestyle Settings

Customers need context to see how your product fits into their life. A peek at how your product is utilized in actual situations in a lifestyle environment piques interest and arouses desire. Make emotionally stirring visual narratives that appeal to your target audience. 

Lifestyle settings give your items life, whether it’s a comfortable reading corner for a bookcase or an energizing training scenario for fitness equipment. Enhancing Product Characteristics with Staging

Strategic staging makes some product characteristics challenging to pay attention to by attracting attention. You may sway consumer choices by emphasizing essential features and highlighting your product’s distinctive selling propositions. 

Staging may convey important information to prospective consumers, showcasing a product’s adaptability or longevity.

3. Enchanting Amazon Lifestyle and Infographic Images

The value of engaging visuals cannot be understated in the fast-paced world of Amazon selling. Customers are engaged, helpful information is provided, and compelling brand tales are woven with lifestyle and infographic graphics. 

-Using Lifestyle Images to Engage Amazon Customers

Images of people living their lives go beyond product display to engage customers emotionally. Learn how to create lifestyle settings that appeal to your target market and immerse them in an environment where your items perfectly match their needs and want.

 Make the most of lifestyle photos’ ability to arouse emotions, spark the imagination, and highlight your items as worthwhile answers to your consumers’ problems. 

-Infographics that Inform for Better Understanding

 The power of infographics makes it simple to understand complicated product information. Learn how to create valuable infographics that aesthetically appeal to the eye and are simple to understand to explain product features, advantages, and specs. 

Infographics educate clients and create confidence in buying decisions by providing information on everything from size comparisons to step-by-step usage instructions. 

4. Enhancing Amazon Storytelling through Image Collages

Image collages are a dynamic and exciting approach to exhibiting several parts of your items in one visual story, which may improve Amazon’s storytelling. 

Learn how to create picture collages that demonstrate adaptability, show before-and-after comparisons, or feature intriguing product pairings. Let the engaging narrative of your picture collages highlight your items’ distinct attraction and worth. 

5. Practical Advice for Beautiful Infographic and Lifestyle Images

• To engage Amazon buyers, use lifestyle photographs of real people in real situations.
• To improve understanding, ensure infographics are brief, precise, and attractive to the eye.
• Develop a unified visual brand that permeates all infographics, picture collages, and lifestyle photos.
• Explore original story ideas and imaginative layouts to make your images stand out.
• To improve your visual storytelling techniques, continually assess picture performance and client feedback.

6. Showcasing Packaging on Amazon Product Listings

Attractive images may make or break a sale in Amazon product listings‘ comprehensive and competitive world. Packaging photography, a crucial component of your product’s overall appearance, is one important factor that is frequently disregarded.

-Choosing the Best Packaging Main Image

The representative of your product is represented by the primary image on your package; this initial impression may either entice or repel clients. Choose the ideal primary picture that draws the viewer and embodies your brand. 

We’ll look at composition, lighting, and visual hierarchy to produce a standout package main picture that distinguishes your offering from the competitors.

-Using Extra Images to Show Off Packaging Variations

Variety is the flavor of life, and Amazon customers enjoy having options. Learn how to exhibit various package variants, sizes, or styles by efficiently utilizing supplementary photos and visually guiding clients through the possibilities. 

-Including Packaging Images with Product Lifestyle Photos

Your packaging is not simply a bystander in the world of Amazon lifestyle photography; it is essential to enhance the entire story of the goods. Discover how to incorporate package pictures into lifestyle product photographs in a seamless manner. 

We’ll look at inventive methods for showcasing unpacking experiences, use package images to show how to use products and develop a compelling visual narrative for your potential buyers.

-Practical Tips for Showcasing Product Photography for Packaging

• Pay attention to package components that distinguish your goods, such as distinctive forms, window displays, or eco-friendly labeling. 
• To create a seamless brand experience, ensure package pictures adhere to a similar style and concept. 
• Use zoomed-in images to highlight small prints, logos, or complicated packaging designs for a more thorough examination. 
• A/B testing various package graphics will help you determine the most effective at reaching your target market. 
• Working with graphic designers can help you optimize the packaging artwork and ensure it reflects your business’s essence.

7. Future Trends in Amazon Product Image Optimization

As the most extensive online marketplace in the world, Amazon places great importance on product visuals that draw in and keep customers. Amazon Product Image Optimization is on the horizon as technology develops, revolutionizing how goods are shown and experienced on the platform.

-Interactive Product Images: Immersive 360° Views and Virtual Reality

Amazon’s product pictures in the future will embrace interaction like never before. Customers can spin and zoom in on items, getting a 360-degree perspective that gives them a sense of tangibility.

 Virtual reality (VR) technology integration will let buyers see virtual showrooms and test things virtually before purchasing.

-Augmented Reality (AR) Product Visualization on Amazon

Customers will engage with items on Amazon differently because of augmented reality technology. Customers can see things using their cellphones or AR glasses in their actual locations. Customers’ trust in their buying decisions will increase thanks to augmented reality overlays that let them see how the furniture fits into their homes or how makeup appears on their faces. 

-Customized Images: Dynamic Visualization

The focus of Amazon product pictures in the future will be personalization. AI-driven algorithms will analyze client preferences and behaviors to produce dynamically customized visuals catered to each person. 

Personalized visuals will connect with customers more profoundly, encouraging brand loyalty, from product colors and designs to packaging and lifestyle settings. 

Tools for Image Enhancement and Editing Powered by AI

Artificial intelligence (AI) will transform how images are edited and improved. AI-powered technologies will simplify product picture retouching and optimization, assuring uniformity and aesthetic appeal. 

Sellers will get crucial time back by automating time-consuming activities like background removal, color correction, and image resizing.

-Live Streaming and Product Demos through Images

Live streaming will go beyond conventional video formats and incorporate product visuals. Live product demos will be an option for Amazon sellers, allowing in-person client interactions. Through live visual feeds, customers can ask questions and get prompt answers.

Elevating Your Amazon Presence with Professional Product Photography

Amazon Professional Product Photography is a game-changer for Amazon sellers, elevating your brand to new levels and winning over potential clients. 

-Using Amazon’s High-Quality Imagery to Its Full Potential

 Every successful Amazon listing has a primary image that grabs the attention of potential buyers and draws them in. Professional product photography unleashes the potential of aesthetics, producing images that engender confidence and trust. 

High-quality Amazon images present your items in the best possible light, making a positive first impression on customers and enticing them to explore deeper.

Professionally produced product photos show attention to detail and exude professionalism. These photographs show buyers that you take your business and products seriously with great focus, perfect lighting, and pristine backdrops. 

Consequently, customers are drawn to click the “Add to Cart” button on your Amazon listings since they stand out from the competition.

Read More: Revolutionize Your Product Photography: Maximizing Impact with AI Tools

Increasing Your Credibility and Brand Identity 

Long-term success in the hectic world of e-commerce depends on developing a solid brand identity. Professional product photography services establish your reputation as a reliable vendor by associating your brand with quality and trustworthiness. 

Product photos are consistent across your Amazon site, strengthening your company’s identification. Professional photography ensures that your brand is instantly recognizable and remembered, whether through a particular color scheme, distinctive packaging, or a lifestyle feature.

-Building a Visual Story that Captivates Amazon Shoppers

Professional product photography enables you to create an engaging visual story in addition to just presenting things. Shopping choices are more aspirational and compelling when consumers can visualize your items in their everyday lives via lifestyle photos.

 Without the need for extensive writing, product features and advantages may be communicated via the thoughtful use of photos. Size comparisons, product details, and use cases may be displayed visually using infographics and other creative images. 

You’re engaging customers more deeply when you invest in visual storytelling. Customers that are emotionally engaged by a visual tale become devoted brand champions.

Boosting Brand Recall with ChatGPT: Making Lasting Impressions

Building a solid brand presence is essential for success in the intensely competitive Amazon market. Successful sellers can stand out and be remembered in a market where millions of items compete for consumers’ attention.

 Here comes ChatGPT, a ground-breaking AI-powered application that can change brand recall on Amazon. 

-Consistent Brand Messaging

Delivering a consistent brand message throughout all client encounters is possible with ChatGPT. The same brand voice and message will be shown to customers whether they interact with ChatGPT on your Amazon product pages or through marketing efforts. From the viewpoint of consumers, this consistency strengthens brand identification and recall. 

-24/7 Customer Service

Successful Amazon sellers are known for their quick and helpful customer assistance. Customers will receive the support they require promptly because of ChatGPT’s ability to handle client inquiries and deliver prompt replies.

 Customers link your brand with dependability and satisfying customer experiences when they receive efficient help, which increases brand recall.

-Interactive Product Descriptions

Product descriptions greatly influence customers when deciding whether or not to buy. ChatGPT can turn inert product descriptions into lively, participatory dialogues. 

ChatGPT improves the buying experience and makes it easier for customers to remember your brand by responding to queries, offering more details, and leading them through the features and advantages of your items. 

-Customer Engagement And Follow-Up

Customer engagement and post-purchase follow-up can be significantly aided with ChatGPT. Customers may have a great experience receiving personalized thank-you letters, order updates, and proactive help.

 These considerate additions strengthen customers’ relationships with your company and promote repeat business, which improves brand recognition.

Read More: AI-Powered Amazon Product Photography: The Future For Amazon Sellers

Making Use of Social Media to Promote Brand Engagement

You may engage clients more deeply with ChatGPT when integrating it into your social media networks. You may build encounters that matter to clients by responding to queries immediately and supplying insightful material. These satisfying encounters boost brand remember and loyalty.

– Legal Considerations for Amazon Packaging Photography

Presenting your items to potential clients on Amazon requires practical Product Photography for Packaging. However, navigating the legal landscape is essential to avoid legal issues and maintain a positive brand reputation.

– Complying with Copyright and Trademark Regulations

Ensure you have permission to use any copyrighted or trademarked assets before developing package pictures for your items on Amazon. Infringement allegations may result from the unauthorized use of trademarks, brand names, or designs. 

Always ensure you have the required authorizations before using any photos, or only use images you own the rights to.

– Stay Away From Inaccurate Or Deceptive Packaging Representations

Amazon sellers must ensure that the goods sold are appropriately depicted in their packaging photos. Customers who are not happy and potential legal problems might come from deceptive images that overstate or incorrectly depict the product’s size, features, or contents. Be upfront and give correct package imagery to help your customers have reasonable expectations.

– Getting the Required Permissions for Personalized Packaging

Ensure you have authorization from the brand owner or licensing agreements to use such images if the packaging for your items includes branded logos or designs. Using trademarked packaging components without permission may result in legal action from the brand owner. 

– Following Amazon’s Image Requirements

 Amazon has detailed requirements for product photos, including photographing the box. To guarantee compliance, familiarize yourself with Amazon’s image standards. If you don’t follow these rules, Amazon may remove your product listings or take disciplinary action.

– Ensuring the Copyright and Intellectual Property of Images

 Protecting your packaging photographs and other product images is crucial if you sell on Amazon. To prevent unauthorized usage by rivals or counterfeiters, consider watermarking your photographs or taking additional precautions. 

– Examining Product Claim and Disclaimer Information

Be careful of any product claims or disclaimers that must be put on the packaging when utilizing packaging photos. Ensure that the product’s performance or attributes match the claims and disclaimers.

Staying Ahead with Trending Amazon Product Photography

– Step 1: Research Current Visual Marketing Trends on Amazon

Keep up with Amazon’s newest graphic marketing trends. Observe how famous firms are incorporating the newest methods and styles of product photography. Search for popular hashtags and phrases associated with product photography on Amazon to spot new trends.

– Step 2: Incorporate User-Generated Content (UGC) 

To establish credibility and create a community around your company, display UGC alongside expert product photography. 

– Step 3: Emphasize social responsibility and sustainability

 Include aspects that emphasize sustainability in your product photography. Promote recyclable materials, eco-friendly packaging, or sustainable production methods to stand out from the competition and draw in clients that care about the environment.

– Step 4: Evolve with Changing Trends

Continue to be flexible and adaptable as Amazon’s visual marketing trends change. Prepare to change your product photography strategy when new trends and changing consumer preferences occur.

Wrapping it up

The key to a powerful online brand presence is Amazon product photography. It can hold audiences’ attention, incite creativity, and create enduring bonds with clients. 

To differentiate your brand and entice clients to learn more about your product’s wonders, you need to harness the power of product imaging and start on a visual journey. Your brand’s potential for greatness is limitless when you use Amazon product pictures as your creative canvas.

Unlock Your Brand’s Full Potential with Kenji Roi! 

Contact us now to experience the magic of captivating Amazon product photography. Grab attention, spark imagination, and form lasting connections with your audience. Let your product shine, tell its story, and set your brand apart.

Professional Amazon Product Photography Services: Get High-Quality Images That Sell

In today’s fast-paced digital world, where online shopping has become the norm, the visual representation of your products holds unparalleled importance. Especially on platforms like Amazon, where thousands of products compete for the attention of potential customers, having high-quality, captivating images can make all the difference. This is where Amazon Product Photography Services come into play – a critical factor that can significantly impact your product’s success on the Amazon marketplace.

The Power of Visuals in the E-Commerce Landscape

When a potential customer visits an online store, the first thing that catches their eye is the product image. High-quality visuals have the power to convey the essence, features, and benefits of a product even before a single word is read. In the realm of Amazon, where buyers cannot physically touch or feel the products, the significance of imagery amplifies. This is precisely why investing in professional Amazon product photography services is a strategic move for any seller looking to make a mark.

Elevating Your Amazon Presence

Capturing Attention with Amazon Product Photography

The Amazon marketplace is fiercely competitive, and to stand out, your product images need to grab attention instantaneously. Our Amazon product photography service specializes in creating visually striking images that not only highlight the product’s details but also evoke an emotional response. Our team of skilled photographers understands the nuances of Amazon’s image guidelines and ensures that every image is optimized for the best viewing experience.

Impressing Amazon’s Algorithm

Amazon’s search algorithm rewards listings with high-quality images. As the saying goes, a picture is worth a thousand words, but on Amazon, it’s also worth higher search rankings. Our Amazon FBA photography service is designed to align with Amazon’s algorithmic preferences, giving your product a competitive edge in search results. We understand that getting your product in front of potential customers starts with ensuring it ranks well within Amazon’s search ecosystem.

Why Choose Us for Your Amazon Product Photography Needs

Expertise in Amazon Photography

Our team comprises skilled photographers who specialize in product photography tailored specifically for the Amazon platform. We understand the intricacies of showcasing products effectively while adhering to Amazon’s guidelines. From lighting to angles, every aspect of the image is meticulously crafted to create a visual masterpiece.

Comprehensive Solutions for Amazon Sellers

We offer a range of services that cater to different Amazon selling needs. Whether you’re a seasoned Amazon seller or just starting, our offerings cover everything from product photography for Amazon listings to lifestyle images that tell a story. We believe in providing a holistic solution that enhances your brand’s visibility and helps your products make a lasting impression.

Uncompromising Quality and Detail

At the heart of our professional Amazon product photography service is a commitment to quality. We understand that your products are a reflection of your brand, and their imagery should mirror that. Our photographers meticulously capture every detail, ensuring that the images speak volumes about the product’s features and benefits.

Conclusion

In the world of e-commerce, where visual appeal drives purchasing decisions, investing in high-quality Amazon product photography services is a strategic move that can elevate your brand’s presence on the platform. Our team of skilled photographers is dedicated to creating images that not only meet Amazon’s guidelines but also resonate with potential customers, ultimately driving sales. When it comes to making a lasting impression in the competitive Amazon marketplace, our professional Amazon product photography services are your trusted partner.

If you’re ready to take your Amazon product listings to the next level with captivating imagery that sells, contact us today. Elevate your Amazon presence and boost your sales with our industry-leading photography services.

Revolutionize Your Product Photography: Maximizing Impact with AI Tools

Last updated on July 14th, 2023 at 05:24 am

As an Amazon seller, you know eye-catching pictures attract potential buyers and promote conversions. However, how can you do product photography while conserving time and resources? AI-powered tools, the game-changer, are now available. This blog will dig into the world of AI-powered product photography and look at how these technologies might revolutionize your Amazon selling process. 

We will explore the unexplored possibilities of AI for producing stunning graphics that engage your audience, from optimizing editing workflows to creating eye-catching 360-degree photography. Let’s unlock the power of AI and unlock your path to Amazon’s success through extraordinary product photography.

Step-By-Step Tutorial To Create Your Extraordinary Product Photography

Are you ready to use the power of AI to advance your product photography? In this step-by-step tutorial, you will learn how to use AI technologies to produce stunning images that will fascinate your Amazon audience. Let’s start now! 

Step 1: Selecting the Right AI Tool

Start by researching and choosing an AI product that fits your goals and budget. Look for features like background removal, composition advice, and image prototype production. Make sure the tool complies with Amazon’s image requirements. 

Step 2: Image Preparation

Obtain stunning photos of your products to use as marketing materials. Make sure the items are spotless, well-lit, and placed for pictures. 

 Step 3: Background Removal

To make your product photographs less obtrusive, use the backdrop removal function of the AI tool. Your images will seem neat and polished as a result. Achieve exact results by fine-tuning the parameters. 

 Step 4: Composition and Framing

Use the composition suggestions provided by the AI tool to improve the angles and positioning of your items. Follow the rule of thirds and make sure the composition is balanced. The tool could include overlays or grids to help you get results that look good.

Step 5: Creating Mockups and Lifestyle Images

Discover how the AI tool can produce lifestyle pictures and product mockups. With the help of this tool, you may present your goods in situations that are as authentic as possible for customers. Choose suitable backdrops or templates, then edit them to fit your brand.

Step 6: Image Optimization for Mobile Devices

Use the mobile optimization tools of the AI tool to prepare your images for display on mobile devices. Adjust picture dimensions and file sizes for the fastest loading time and precise visuals on smartphones and tablets. 

Step 7: Generating Image Metadata 

Use the metadata production features of the AI tool to automate the process of creating picture names, alt tags, and descriptions. Improve the SEO of your product listings to make them easier to find on Amazon.

Step 8:

Extraordinary Product Photography 

You can offer a level of product transparency unmatched by any other company with AI-generated 360-degree product views. Like in an actual store, customers can now rotate, zoom in, and study each component of your products. 

Customers gain confidence and have less ambiguity about the products’ appearance and quality because of this ground-breaking technology, which fills the gap between online and in-person purchasing experiences.

 And how does it operate? These technologies automatically stitch photographs taken from various perspectives using cutting-edge AI algorithms, producing a fluid and dynamic viewing experience—the outcome? A more active and compelling illustration of your items than still images or videos.

AI-generated Image Heatmaps and Eye Tracking

you can now go beyond guesswork and precisely understand where your customer’s attention is focused within your product images.  

Understanding Customer Attention and Focus Points

The human eye is naturally attracted to particular features within a picture. By utilizing advanced algorithms to examine eye movements and engagement patterns, AI-generated Image Heatmaps and Eye Tracking benefit from this behavior. 

Sellers may learn much about their customers’ attention spans and focal points by observing where and how long consumers look at different places. With this information, they may strategically include important traits, advantages, or calls to action inside product photos, capturing consumers’ attention and directing it toward critical regions.

Identifying Areas of Visual Interest in Product Images

 Using AI-generated Image Heatmaps and Eye Tracking, you can find the visual gems hiding in your product images. These cutting-edge technologies provide heatmaps that give you a visual indication of client attention. 

You may optimize your images to display the product’s unique selling points, call attention to crucial details, or emphasize features that set your items. You can create powerful images that connect with your target audience and encourage interaction thanks to your in-depth grasp of visual appeal.

How AI-driven Image Copyright Protection Safeguards Amazon Sellers?

As an Amazon seller, you put a lot of time and attention into making eye-catching product images that best reflect your offer. However, the prospect of picture copyright infringement looms big, endangering your company’s reputation and maybe resulting in legal issues. 

A new solution that enables Amazon merchants to identify and stop the unauthorized usage of their product images is AI-driven Image Copyright Protection. 

Detecting Image Copyright Infringement

Copyright Protection uses advanced algorithms to monitor and analyze substantial web datasets, social media sites, and e-commerce marketplaces. It can swiftly spot instances of copyright infringement by contrasting the photographs of your goods with an extensive collection of pictures.

 This potent technology guarantees that your unique visual material is secured by spotting unauthorized usage and giving you helpful information to take the necessary action.

 Preventing Unauthorized Use of Product Visuals

You can proactively protect your product visuals from unauthorized use with AI-driven Image Copyright Protection. This technology functions as an attentive watchdog, automatically checking a variety of platforms. 

You are quickly informed of any possible violations so that you may take immediate action to safeguard your rights and stop further unauthorized usage.

AI-guided Product Photography Tips and Techniques

Are you ready to embark on a whimsical journey into the world of product photography? We’re about to unleash a few AI-guided tips and techniques that will transform your product visuals from drab to fab, all with a side of laughter.

Get ready to channel your inner photographer and capture stunning shots that will make your products shine on Amazon!

Be the Director of Your Product’s Movie

Think of your product as the lead in a successful movie. To engage your audience, it must have the ideal composition. You’ll discover how to use the rule of thirds and leading lines to place your items with AI’s aid strategically. Remember that your product has star potential; let it command attention!

The Diva’s Spotlight

Lighting is your product’s best friend. AI can help you create the perfect lighting setup for your product photography. Find that sweet spot where shadows are banished, and your product basks in the spotlight. Your product deserves to be beautifully illuminated, just like a Hollywood star on the red carpet!

Props

Props can add personality and context to your product visuals. But be careful not to steal the limelight from your star product. 

With AI guidance, you’ll learn the art of prop selection—finding the perfect balance between complementing your product and avoiding a cluttered set. Remember, your product is the leading character; the props are just supporting actors. 

Successful Case Studies

Case Study 1: Streamlining Product Photography Workflow with AI

XYZ Electronics significantly improved its product photography process with the help of the AI tool. They could list new goods more quickly since the time spent editing and refining photos was significantly reduced. 

The automatic backdrop elimination technology ensured the graphics were clear and expert, improving their overall aesthetic appeal. Their product images’ consistent branding components contributed to building a solid brand identity, which increased awareness and consumer trust.

Case Study 2: Customizing Product Visuals for International Markets with AI

Global Treasures successfully adapted its product images for several foreign markets using AI technology. Customers responded more favorably to the localized pictures, which raised engagement and conversion rates.

 They built closer relationships with customers in many locations by catering to cultural preferences and sensitivities, which enhanced customer happiness and brand loyalty. This AI-driven customization approach helped Global Treasures expand its global footprint and increase its market share.

AI-Generated Product Mockups and Lifestyle Images

You can transform your ordinary product visuals into extraordinary experiences with AI-generated Product Mockups and Lifestyle Images. And, of course, we’ll sprinkle some humor along the way to make your journey even more delightful!

Realistic Visualizations

AI-generated product mockups transform your item from plain to fabulous by seamlessly incorporating it into the best visual sceneries. The era of lifeless, flat visuals is over. Thanks to AI magic, your product comes to life, positioned correctly in realism. Get ready to witness your creativity come to life and see your consumers’ faces light up!

Lifestyle Scenarios

Consider how your product might fit into the ideal lifestyle of your buyer. The lifestyle images produced by AI make that desire come true! Your product becomes the center of attention when smoothly incorporated into commonplace situations. Your buyers may picture themselves using your product in various settings, such as a cozy coffee shop or a peaceful beach getaway, making it an attractive must-have. 

Quirky Twist

Who says your product has to be confined to the ordinary? Express your creativity with AI-generated lifestyle images and mockups! Put your goods on display in bizarre, humorous situations that will make your buyers grin. 

Think about your coffee mug traveling through the bush or your toothbrush traveling through space. Laugh out loud and produce eye-catching images that stand out in a sea of ordinary.

Creating Emotional Connections

You may convey an intriguing story with AI-generated lifestyle images and mockups. Each picture becomes a story section, stirring feelings and establishing a stronger connection with your clients. 

Your photographs can take your clients into a world where your product improves their life, whether it be a moment of delight, a sense of adventure, or a feeling of comfort.

How AI Tools Transform Product Photography Across Diverse Categories

Get ready to embark on a whimsical journey into AI-powered product photography! Say goodbye to blurry images, awkward angles, and lackluster visuals. Buckle up because we will explore how AI transforms Amazon product photography across diverse categories.

 Electronic Wonders: Snapping Smarter Shots

Let’s begin our AI-powered technological journey! AI tools are experts at collecting these technological marvels, including smartphones and various other devices. Goodbye to those annoying reflections, and welcome to ideal product photographs that highlight each svelte contour and brilliant feature. Your technological wonders will shine brighter than a supernova with AI in charge.

 Fashion Finesse: Catwalk or Computer Screen?

AI solutions are available to ensure that your apparel and accessories look their best on the virtual catwalk. These tools will give your items a runway-ready appearance by just offering the ideal position suggestions and lighting enhancements. 

Say goodbye to fashion faux pas and welcome to alluring images that prompt customers to click the “Add to Cart” button more quickly than a model wearing stilettos. 

Home Sweet Home: Décor that Delights

Step into home décor and furniture, where AI tools work magic to create drool-worthy visuals. Get ready for jaw-dropping transformations with customers saying, “Move over, HGTV!”

Picture-Perfect Products: Beauty Bliss

 AI tools have mastered the art of capturing the essence of beauty products. Your cosmetics will be brighter than a disco ball at Studio 54 with the help of AI’s beauty-enhancing algorithms. 

Adventures in Sports: Amazing Action Photos

Calling all adrenaline outdoor enthusiasts! AI solutions are now available to record your outdoor and sporting equipment. Get ready for shots more spectacular than an Olympic gold!

Wrapping it up

With AI tools, you can bid farewell to photography woes and hello to pixel-perfect perfection. Never again will you suffer through lengthy editing, lighting, or composition hours. AI swoops in like a superhero in a cape, skillfully boosting your photographs and transforming them into eye-catching works of art that will wow your consumers. 

 AI technologies inspire you to accept the unexpected and unleash your creativity. Who said a toaster couldn’t wear a cape like a superhero? With AI tools as your trusty sidekicks, there’s no limit to the stunning, hilarious, and unforgettable product photography adventures that await you!

Amazon Product Photography Service: Enhancing Your Online Business with High-Quality Images

Introduction

In today’s competitive e-commerce landscape, having visually appealing product images is essential to attract customers and drive sales. Amazon, being one of the largest online marketplaces, understands the significance of quality visuals in capturing consumer attention. This article aims to explore the importance of Amazon product photography services and how they can benefit your online business. We will delve into the key elements of professional product photography, the advantages it offers, and how it can optimise your presence on Amazon.

Table of Contents

• Why is Product Photography Crucial for Amazon Sellers?
• The Benefits of Professional Product Photography
  • 2.1 Creating a Positive First Impression
  • 2.2 Increasing Click-through Rates (CTR)
  • 2.3 Boosting Conversion Rates
• Key Elements of Professional Product Photography
  • 3.1 Lighting and Composition
  • 3.2 Background and Props
  • 3.3 High-Resolution Images
• Optimizing Product Images for Amazon
  • 4.1 Image Specifications and Requirements
  • 4.2 Image SEO and Keyword Optimization
  • 4.3 A+ Content and Enhanced Brand Content (EBC)
• Choosing the Right Amazon Product Photography Service
  • 5.1 Experience and Expertise
  • 5.2 Portfolio and Sample Work
  • 5.3 Turnaround Time and Pricing
• DIY Product Photography vs. Professional Services
  • 6.1 Cost-Effectiveness and Time Efficiency
  • 6.2 Quality and Consistency
  • 6.3 Professional Editing and Retouching
• Conclusion
• FAQs (Frequently Asked Questions)
  • 8.1 How important are product images on Amazon?
  • 8.2 Can I use my smartphone for product photography?
  • 8.3 What is A+ Content and how can it benefit my Amazon listings?
  • 8.4 Are there any specific image guidelines for Amazon?
  • 8.5 How can professional product photography enhance my brand image?

1. Why is Product Photography Crucial for Amazon Sellers?

When customers shop online, they heavily rely on product images to make informed purchasing decisions. High-quality product photography on Amazon acts as a virtual showroom, allowing potential buyers to examine the product before making a purchase. Compelling visuals evoke trust, credibility, and professionalism, setting your listings apart from the competition.

2. The Benefits of Professional Product Photography

1 Creating a Positive First Impression

In the competitive e-commerce market, first impressions matter. Professional product photography captures the essence of your products, emphasising their features and benefits. By presenting your items in the best light, you can pique the interest of potential customers and motivate them to explore further.

2 Increasing Click-through Rates (CTR)

Eye-catching images significantly enhance the click-through rates of your Amazon listings. When customers browse through search results, visually appealing thumbnails capture their attention, prompting them to click and explore your product page. Professional product photography ensures that your listings stand out, resulting in higher CTR and increased visibility.

3 Boosting Conversion Rates

High-quality images instil confidence in customers, leading to improved conversion rates. When buyers can see your products in detail and envision themselves using them, they are more likely to make a purchase. Professional product photography creates a sense of professionalism and trust, encouraging visitors to convert into paying customers.

3. Key Elements of Professional Product Photography

To achieve outstanding product images, several essential elements need to be considered:

1 Lighting and Composition

Proper lighting techniques and composition are crucial for capturing the true essence of your products. Well-balanced lighting highlights the key features, textures, and colours, while thoughtful composition ensures that the product is the focal point of the image.

3.2 Background and Props

Choosing appropriate backgrounds and props can enhance the visual appeal of your product images. A clean and clutter-free background allows the product to shine, while props can be strategically used to demonstrate size, functionality, or product usage.

3 High-Resolution Images

High-resolution images are essential for providing customers with a detailed view of your products. Crisp and clear visuals allow buyers to zoom in, examine product details, and make informed decisions. Ensure that your product images meet Amazon’s requirements for resolution and pixel count.

4. Optimizing Product Images for Amazon

To maximise the impact of your product images on Amazon, consider the following optimization techniques:

1 Image Specifications and Requirements

Familiarise yourself with Amazon’s image specifications and guidelines to ensure compliance. This includes image dimensions, file formats, and maximum file size. By adhering to these requirements, your images will be displayed correctly and consistently across various devices.

2 Image SEO and Keyword Optimization

Optimize your image file names and alt tags with relevant keywords to improve search visibility. Including descriptive keywords related to your product within the image metadata helps Amazon’s algorithms understand the context and relevance of your listings.

3 A+ Content and Enhanced Brand Content (EBC)

Leverage Amazon’s A+ Content and Enhanced Brand Content features to further enhance your product listings. These options allow you to include additional images, videos, and detailed product descriptions, creating a more engaging and informative shopping experience for customers.

5. Choosing the Right Amazon Product Photography Service

When outsourcing your product photography needs, consider the following factors:

1 Experience and Expertise

Look for photography services with experience in capturing images for Amazon listings. An experienced photographer understands the platform’s requirements, industry standards, and techniques for showcasing products effectively.

2 Portfolio and Sample Work

Review the photographer’s portfolio and sample work to gauge their quality and style. Pay attention to the visual consistency, attention to detail, and ability to highlight product features. A diverse and impressive portfolio demonstrates the photographer’s versatility and expertise.

3 Turnaround Time and Pricing

Consider the turnaround time for image delivery and the cost of the service. Ensure that the photographer can meet your desired timeline without compromising on quality. Request quotes from multiple providers and compare their pricing structures to find a balance between affordability and value.

6. DIY Product Photography vs. Professional Services

While some sellers may consider DIY product photography, professional services offer distinct advantages:

1 Cost-Effectiveness and Time Efficiency

While DIY photography may seem cost-effective initially, it often requires substantial investments in equipment, software, and learning resources. Professional services provide a streamlined process, saving you time and effort in capturing, editing, and optimizing product images.

2 Quality and Consistency

Professional photographers possess the technical expertise and creative vision to produce high-quality images consistently. They have access to professional-grade equipment, studios, and editing software, ensuring that your product images are visually stunning and in line with your brand image.

3 Professional Editing and Retouching

Professional services often include post-processing, editing, and retouching to refine your product images. This stage involves color correction, background removal, image enhancement, and other techniques to ensure that your visuals meet the highest standards.

7. Conclusion

Investing in professional Amazon product photography services is a wise choice for online sellers looking to optimize their presence and drive sales. Compelling visuals create a lasting impression, increase click-through and conversion rates, and differentiate your products from competitors. By focusing on key elements, optimizing images for Amazon, and selecting the right photography service, you can elevate your online business and attract more customers.

FAQs (Frequently Asked Questions)

1 How important are product images on Amazon?

Product images are crucial on Amazon as they play a significant role in capturing customers’ attention, building trust, and influencing purchasing decisions. High-quality visuals enhance the overall shopping experience and contribute to increased sales.

2 Can I use my smartphone for product photography?

While smartphones have improved camera capabilities, professional-grade equipment typically produces better results. If you are skilled in photography and have access to proper lighting and editing tools, you can achieve satisfactory images with a smartphone. However, for optimal quality and consistency, professional product photography services are recommended.

3 What is A+ Content, and how can it benefit my Amazon listings?

A+ Content is an Amazon feature that allows sellers to enhance their product listings with additional images, videos, and detailed product descriptions. A+ Content provides an opportunity to showcase your brand story, educate customers about your products, and increase engagement, ultimately leading to improved conversion rates.

4 Are there any specific image guidelines for Amazon?

Yes, Amazon has specific image guidelines that sellers must follow. These guidelines include image dimensions, file formats, maximum file size, and restrictions on watermarks, promotional text, and offensive content. Adhering to these guidelines ensures that your product images are displayed correctly and comply with Amazon’s policies.

5 How can professional product photography enhance my brand image?

Professional product photography creates a visual representation of your brand that communicates professionalism, credibility, and attention to detail. High-quality images contribute to an overall positive brand image, elevating your business’s perception among customers and distinguishing it from competitors.

Amazon Product Photography FAQs

Product photos are undoubtedly a key factor in your business. They boost your conversion, help in your branding, and increase your value proposition.

And when it comes to Amazon, there are certain nuances that you need to understand to maximize the potential of your product photography.

Here, we’ll address common questions and concerns about Amazon product photography, including tips on how to maximize your photos to set your listing apart and make a lasting impression on shoppers. 

What Is Amazon Product Photography?

Amazon product photography is the art of taking high-quality, visually appealing photos of your products to showcase them on your Amazon listing. 

Why is product photography important for Amazon sellers?

Product photography has a direct impact on a customer’s purchasing decision. When customers browse Amazon, they rely heavily on product photos to get a sense of what they are buying. If your product photos are of low quality or don’t showcase your product in the best light, customers may lose interest and move on to another listing.

On the other hand, high-quality product photos can increase your chances of making a sale by capturing a customer’s attention and making your product look appealing. A great product photo can convey important information about your product, such as size, color, and texture, which can help customers make informed decisions.

In short, product photography can make or break a potential customer’s decision to purchase your product.

What are Amazon’s product photography requirements?

Amazon has specific requirements that sellers must follow when it comes to product photography. These requirements are in place to ensure that listings are consistent, easy to navigate and provide customers with a high-quality shopping experience.

• Product photos should be in focus and well-lit
• The background should be pure white and take up at least 85% of the frame
• No additional text, graphics, or watermarks should be added to the image
• At least one image of the product on its own, without accessories or props, is required
• A minimum of 500 pixels is required
• The maximum resolution possible is 10,000 pixels
• Clothing and jewelry categories require that the product be shown on a model or mannequin
• 360-degree or alternate views may be required for some categories

What is the ideal image size and resolution for Amazon product photos?

The ideal size is 2000 to 2000 pixels, with a resolution of 72 DPI. Other things to look out for include:

• Color space should be RGB, not CMYK
• Submit images in JPEG or TIFF format for optimal image quality and file size

Can I take my own product photos, or should I hire a professional?

The choice between taking your own product photos or hiring a professional is a personal one and depends on your needs and budget. If you’re on a tight budget, taking your own photos can be a good option.

However, hiring a professional photographer can be a great investment, especially if you have multiple products or if your products require specific lighting or backgrounds. Professional photographers can help you create images that stand out from the competition and make your products more appealing to customers because they have the skills, equipment, and experience to create high-quality images that showcase your products in the best light.

Whether you take your own photos or hire a professional, the key is to create high-quality, visually appealing images that accurately represent your products.

What are some tips for taking high-quality product photos for Amazon?

Our trusted experts have discussed this in detail in this article, but here are some summarized takeaways:

1. Show Different Angles and Views of the Product

• Show the product from different angles, both inside and outside the packaging
• Take shots of everything unpacked and include a shot of the packaging
• If the product has moving parts or accessories, show them in use.
  
  2. Get Creative with Camera Angles

• Use infographics to point out features
• Show people using the product to give a sense of what it’s like to own it
• Use secondary objects to provide a frame of reference for size
• Show movement if the product has moving parts
• Consider using Amazon product videos to boost sales.
• 3. Fill the Frame

• Minimize empty space in the background, so the product takes center stage
• The product should take up 85% of the frame for the main image
• For additional images, play with perspective but still minimize empty space

What type of images can I use my product photography for?

There are several types of images on Amazon, you can use your product photography for each of them.

1. Main image: The main image is the most important image for your product listing, as it is the first image that customers see. The main image should be high-quality, accurately represent the product, and fill at least 85% of the frame.
2. Additional images: Additional images are used to provide customers with a better understanding of the product and can include different angles, colors, or product features.
3. Infographic images: Infographic images can be used to highlight key product features and dimensions, making it easier for customers to understand what they are buying.
4. Lifestyle images: Lifestyle images show the product being used in a real-life setting, allowing customers to imagine what it would be like to own the product.

Can I use stock photos for my Amazon product listings instead? 

If you plan to use stock photos for your main image, then the answer is no. Your main product image must be a photo of the actual product you are selling, and it should accurately represent the product and its features.

But if you plan to photoshop your product into a stock image to depict a creative use of your product, then the answer is yes. This leads us to the next question.

Is it better to use photoshopped stock photos or real models for my product photography?

It depends on your ideas, budgets, and needs.

If you can find stock images that can accurately represent your products and branding, then go for it.

But if you prefer to have more authenticity and accuracy, then real-life photography is what you need. Watch this video to understand the difference better. 

How many product photos should I include in my Amazon listing?

Amazon allows you to upload up to 9 images for each product listing. It is recommended to use as many as possible to give your customers a full view of the product from different angles, in different forms, inside and outside of the packaging. 

The more information you can provide through your images, the more confident customers will be in their purchasing decisions. Keep in mind the main image must take up 85% of the frame and follow Amazon’s product image requirements, so it’s important to make it count!

How do I make my product photography stand out?

With how strict Amazon’s requirements are, it might seem hard at first to get creative. But that is not entirely the case. Here are some unique ways to make your images pop and attract attention:

• Showcase your product in a Blurry Outdoor Background

Make your Amazon product photos stand out by showing your product in action against a blurry outdoor background. This is a great way to help shoppers imagine using the product without the risk of distracting them with a busy background. 

Plus, it’s super easy to do! Just set your camera to a wide aperture and let the magic happen.

• Highlight Benefits with Labeled Infographics

Infographic images are an effective way to show and tell about your product. They help explain how your product works and bring attention to the key features. 

To make your infographics stand out, label each part of your product and explain what it does. This not only gives you the chance to show close-up details, but it also highlights all the benefits your product has to offer.

• Showcase Movement with Visual Effects

Moving parts can set your product apart from the competition, but how do you show movement in a still photo? You can depict movement using basic photography or photo-editing techniques. 

You can set a low shutter speed on your camera for a motion blur or take a sequence of photos and overlay them in photo-editing software to show the range of motion. 

What mistakes do I need to avoid?

Common mistakes beginner sellers do include:

1. Poor Lighting: Poor lighting can make your product look unappealing and can make it difficult for potential customers to see the details. Make sure to take your photos in a well-lit area or use lighting equipment to enhance the look of your product.
2. Blurred Images: Blurred images can be distracting and take away from the overall quality of your photos. Make sure to use a tripod or keep your hands steady when taking the photos to prevent blurring.
3. Poor Composition: Poor composition can make your product look cluttered or disorganized. Make sure to use proper composition techniques, such as the rule of thirds, to ensure your product looks appealing and easy to understand.

Conclusion

From providing clear and accurate images and highlighting the features and benefits of your product to avoiding common mistakes, the key to success is to focus on presenting your product in the best light possible. With attention to detail, you can make your product stand out on Amazon, attract more customers, and boost your sales.

Source: https://www.kenjiroi.com/amazon-product-photography-faqs/

The Power of Visuals: How Amazon Product Photography Can Impact Your Sales

Are you an entrepreneur looking to tap into the unstoppable power of Amazon? You’re not alone. With so many online shoppers turning to Amazon for their purchases, it’s no surprise that more people are transforming into successful sellers on the platform. It is easy to know how to list products on Amazon and how to start selling on Amazon, but getting a foothold in this lucrative market can be challenging. There is much to learn more about competition vying for customer attention.

The Ultimate Guide To Selling On Amazon-Kenji

If you are selling on Amazon, Kenji ROI photography can help you take your business to the next level. Kenji’s experience and expertise can help you create stunning product photos to make your listings stand out. This post will give you the ultimate guide to selling on Amazon.

Kenji ROI Photography will show Amazon beginners how to sell products on Amazon to start and grow their successful Amazon business. Kenji has everything from taking amazing product photos to writing killer product descriptions. So whether you’re a complete beginner or an experienced seller looking to take your business to the next level, this post is for you. Let’s get started!

Professional Product Photography For Amazon

Kenji Roi provides professional product photography that helps Amazon sellers make millions in sales. With over 1000 Amazon sellers and creating more than 1200+ listings, their team knows the ins and outs of Amazon, giving you the competitive edge you need to get ahead.

They offer professional photography services to sell products on Amazon, so you can ensure that your listings reflect the professional quality that shoppers expect from the world’s number one online marketplace. So for professional product photography to start selling on Amazon, look no further than Kenji Roi to start turning your visions into reality with an experienced team that can help bring success to your business.

Amazon Product Lifestyle Photography

Kenji Roi provides a unique route to stand out from competitors when selling on Amazon. Its lifestyle image options give sellers the chance of either professional model photography or creative photo manipulation. With these two choices, sellers can easily diversify their product offerings and make their listings more memorable with eye-catching, attention-grabbing images.

This added customization gives greater control over how your product is viewed and perceived, an essential component of success in online shopping. It will take your ordinary product image and turn it into something special with their lifestyle package services. So, if you want an effective way for products to sell on Amazon, go with Kenji Roi’s Amazon Product Lifestyle Photography option and stand head and shoulders above the rest!

Amazon Infographics Images

Kenji Roi’s Amazon Infographics Images is the solution if you want to engage mobile audiences and quickly communicate key benefits and product information. Leveraging large text that can easily be read by those on the go and is easy for brands to customize with logos and brand colors, this quick method provides an eye-catching alternative to get more attention, resulting in better selling on Amazon.

With Kenji ROI’s help, you can ensure that potential customers are well-informed about your product and motivated to buy it. So, take advantage of this simple, effective way to ensure your messages are noticed to start selling on Amazon.

Amazon White Background Photography

It is very important to have a quality product image to increase sales. This is where Kenji Roi can help. With his professional Amazon white background photography services, he will take care of all your product photo needs. With the latest lighting and camera equipment, the photos will give your products the exposure they deserve to sell on Amazon.

You can count on Kenji Roi to deliver the perfect image with any touch-ups and edits that may be needed to get it right. This means that any minor defects or blemishes can be taken care of, providing you with a perfect image of products to sell on Amazon. So don’t waste more time, and choose Kenji Roi today to increase your sales in no time!

Proven To Boost Conversion Rate

Kenji Roi is revolutionizing e-commerce by closing the gap between shoppers and sellers. Through the triple-optimized listing method, they have seen incredible conversion rates with Amazon sellers around the globe. Showcasing countless case studies, Kenji provides powerful proof of this success. Not only is Kenji ROI affordable and easy to use, but they also offer help tailored to Amazon beginners to sell products on Amazon, so it’s simpler than ever before to make your Amazon business dreams a reality.

They rely on their expertise to give online retailers the edge they need to take their business to new heights. Kenji ROI allows Amazon merchants to make genuine connections with their customers while maximizing profitability through efficient strategies. Join the ranks of businesses already increasing their sales through Kenji Roi by selling on Amazon. Trust their Amazon integration and start earning good returns right away!

All In One

For Amazon beginners looking to become successful sellers, employing the services of Kenji Roi is one surefire way to guarantee success. The team provides Amazon product photography that helps create a cohesive look for your Amazon store. With all the expertise in one company, there is no hassle, and you do not need to hire different photographers and models.

You can easily become an Amazon seller with the great convenience and simplicity Kenji Roi provides. Knowledge and familiarity with Amazon’s product image requirements makes it much easier to sell on Amazon, thus making the road to Amazon seller success stress-free!

Final thoughts..

If you want to become a successful Amazon seller and make selling on Amazon easy, look no further than Kenji Roi Photography. Kenji makes it easier than ever for Amazon beginners to hit the ground running and start selling with great product photography. His team simplifies the Amazon selling process and helps you gain complete visibility with your Amazon product photography.

Whether you’re struggling with fewer conversions or trying to eliminate product image fatigue, Kenji Roi has the strategies that guarantee success for products to sell on Amazon. With this guide and perseverance, you can make your mark in the e-commerce world of Amazon. So stop waiting and get started. Contact Kenji Roi Photography today and start selling on Amazon.

From Snapshots to Sales: A Guide to Amazon Product Photography

When shopping online, what is the first thing you notice about the product? Obviously, the images shared by the seller as they help you decide whether it is worth a purchase or not. There is a lot that goes behind grabbing those exquisite pictures for you. This tactic involves clicking pictures of the product to entice customers’ interest.

Since product displays are everywhere, such as brochures, online ads, magazine ads, etc., careful attention must be devoted to the task. Read on with us to learn all about Amazon product photography and how it should be done.

Why is Amazon product photography so crucial

For any seller, it is crucial his product gets noticed. When the buyer reaches the product display, he affirms the quality of the product by checking out the pictures. Some other reasons why you have to pay attention to the photos of your product are:

·         A high-quality image showcases all the features of the product that the customers want to see.

·         Since customers cannot see the object, they need high-quality product photography to ensure this is what they are looking for.

·         Customers view the images even before checking the features, so they should be eye-catching.

·         Multiple high-resolution images make the customer trust in your product.

How you can optimize your Amazon product photography

We have told you why Amazon product photography is essential. You can either click the photos or hire a product photographer to deal with the same. Some factors you need to pay attention to are:

Lighting

The lighting plays an integral part in the way your product looks. If the lighting is too dark or bright, all product features are not visible. Place different lights at various angles and check the final picture you get to see if the effect is correct.

High res images

As per Amazon, your image specifications should be above 1600 pixels or more. People will not purchase products if their images are blurred or low-quality. It is best to use a high-quality camera to get the ideal pictures.

Amazon has also specified that the product should take up 85% of the image. If you keep a small image, then the product features will not be visible.

Take multiple angles of the same product

The more pictures you take of your product, the better it is. However, the pictures should be from different angles. If you are focused only on one angle, the customer will be confused. He would want to know what the rest of the product looks like.

Add real-life examples of product usage

If you add real-life examples of the way the product is used, it gives the customers ideas. For instance, if you have a kitchen product, you can show a model using it in the kitchen. This gives them an idea of the optimum usage of the product, which boosts the chances of product purchase.

Some must-haves for the Amazon product photography

·         Create a compelling main image– The main image should be such that the customer stops scrolling and has a look at your product. It has to be shot on a white background and not include any text, logos, etc. Also, you cannot use multiple product displays as the main image.

·         Try to add infographics– You can experiment with the rest of the images through text, graphics, etc. Infographics are attention grabbers as they provide all the product features in one place.

·         Include multiple images– Amazon allows up to 7 images of the product. Make use of this limit and incorporate the best images that you have clicked. You can add pictures, angles, and add as much information as possible.

·         Add instructional photos– It is possible that your product needs installation. If you add images of the process or an infographic, it will impress your customers.

·         Use a tripod– Your buyers are not interested in looking at a shaky image. To avoid that blurred effect, place your product on a stable surface or tripod. Use only crisp images as your product impression is formed as per the quality of the image.

·         Don’t place any additional items– It is vital that you maintain transparency with your customer. If you are putting any extra products along with the main item, the customer may think they are a part of the product.

·         Maintain decency norms– Some products, like lingerie, have a different kind of clientele. By adding any immodest pictures of models, you run the chance of getting barred from selling at Amazon. Read their product photography guide before you proceed with the shooting.

Summing up

The product has a higher chance of sales if it impresses the target audience. If you are unable to manage product photography for amazon on your own, you can contact a professional photographer to do so. However, do check their expertise in amazon product photography before signing them up. Only someone who has created image portfolios for products before can give you the right results. With their assistance, the product would get the online traction it rightfully deserves.

The Anatomy Of The Perfect Amazon Photo Set

Why Amazon Product Photography is So Important

It’s no secret… product photos on Amazon can be the difference between hitting the Amazon lotto and flushing your investment down the drain (along with your dreams of passive income on Hawaiian beaches.)

Happy-go-lucky DIY sellers like to tell you it’s no problem to do it yourself…

Product photography agencies like to tell you anything less than the $2000 package is wasting your time…

Reality is somewhere in between. It’s not all about the photographer and we’ll get to in a moment… Follow these guidelines and your Amazon photos will be in the top 1% of Amazon product photography.

Amazon Main Image Optimizations for High Click Through Rate

Your main image is the gatekeeper to your listing. It’s your listing’s outfit before going out for the night. Let’s make one thing abundantly clear…

If your hero image is anything less than amazing, it DOES NOT MATTER how good the rest of your listing is because you’ll get scrolled right past for the prettier competitor placed below you.

If you do nothing else from this blog post, do this one.

It needs to look so compelling that in the fraction of a second a customer has to look at it before their eyes move to the next one, it has to make their brain say “This one!”

Main Image Lighting Must be AMAZING

Key point number one. The lighting has to be immaculate. If you don’t understand lighting and how to do product photography yourself it can be a real challenge! It really is an art form and usually requires not only special lighting gear, but also knowledge of how to properly set it up & the camera settings to go along.

Check This Before Hiring a Photographer for Amazon Products

If you’re hiring a photographer, make sure their portfolio shows extremely well-done lighting on the products. Just because they are a great sports photographer doesn’t mean they understand product photography. Here’s an example of great lighting.

Best Angles for Amazon Main Images

Get photos from more appealing angles than your competitors. Take photos from as many angles as possible to tease out the best possible one, ideally one no one else on page one is using so you stand out. Also, don’t just stop at a few good angles. Make sure you have at least 4 GREAT looking angles for your hero image so you can run split tests later on.

Split Test to Boost Click Through Rate & Listing Traffic

Testing main image is the best split test you can run because it has the largest effect on getting more clicks, and it doesn’t interfere with keyword indexing or ranking like changing titles will.

Lastly, make sure it’s touched up by a graphic professional to remove any imperfections. Add a small shadow or reflection effect & color correct it to make it as appealing as possible.

How to Hire Photo & Graphic Freelancers

I recommend hiring at least 3 designers at a time off of Fiverr or Upwork, and testing them with a single photo to weed out the bad actors.

BONUS TIP: When hiring freelancers, end your job description with “please start your application with the word “Harry Potter” or else your message will be deleted and not read.”

This instantly weeds out the copy/ pasters & people with English not good enough to understand. Either way you don’t want to work with them… and you’d be AMAZED how many people fail this simple requirement. It will save you many hours throughout your outsourcing career

The Right Mix of Studio, Lifestyle, and Graphic Design Photos

So many sellers get 2 out of these 3 categories nailed, but are missing the 3rd. Leaving any of these out is leaving easy money on the table.

The 3 Categories of Photos In an Amazon Photo Set

Studio shots refer to white background product only shots, lifestyle shows your product in use (usually with a model), and graphic design photos use graphics to highlight main benefits & communicate important information.

So the hero image is a studio image so we’ve covered that pretty well, let’s talk about lifestyle photos…

Great lifestyle photos capture the EXACT moment in time when the MAIN benefit of the product is being received, and includes the end user enjoying the receiving of that benefit.

Models to Use For Amazon Lifestyle Photos

The model you’re using should be a member of your target audience. If your buyers are mostly 30 to 45-year-old women that are in great shape, then that’s exactly the model you need for your photos.

The closer to the target customer you can get with the model, and the closer to the main benefit you can get with the photo, the more the customer is able to envision… and literally FEEL what it’s like to receive that benefit themselves.

Lifestyle Photo Guidelines:

• Shallow Depth of Field (blurry background)
• Is still clearly focused on the product, not just the model
• Show the exact moment when a main benefit is being received
• I using a model of the same demographic as your target audience

Graphic Design Photos for Amazon Products

Graphic design photos are the most commonly neglected kind. Many people think that it’s against Amazon TOS to include them, but that only applies to the main image slot. Amazon has updated it’s TOS to specify it’s MAIN images that this rule applies to, and many sellers have been graphically enhancing their non-main images for years without issue.

Amazon Graphic Design Terms of Service

You can see for yourself here:

So what is the best way to use graphic design to your advantage? That depends on your product. Certain types are important for some products & useless for others.

Scale Image

One of the major pitfalls of ecommerce is that the customer can’t physically see the product and often thinks it’s bigger or smaller than reality. Pictures can be very deceiving if they don’t show relative scale.

Many 1-star reviews & refunds could have been avoided with one of these photos. A lot of customers on Amazon buy based off the photos only without reading the description so put this info in a picture!

Show More Than Just the Size

You can also use this picture for more than just showing the scale as you can see in some of the examples above also calling out product benefits.

Products That Are Important to Show a Scale Image

Bags or wearables of any kind

Anything that typically comes in a wide range of sizes.

Anything product that is smaller or larger than the “average” product in the category

Products that would become useless or impractical to users that are small or large

Promotion Image

If you’re offering discounts and promotion on Amazon, show it off in an image slot! The area Amazon displays promotions on your listing can be easily scrolled past so this can boost your claim rate.

Some products don’t make sense for bulk discounts or cross promotion such as expensive items or items where no one wants to buy more than 1.

Types of Promotion Pictures:

Buy one get one (BOGO)

Promotion tiers

Cross promotion (buy this product and THIS product and get 20% off)

Product Callout

This is probably the most standard and commonly used type. It’s simply showing off product features paired with a short benefit statement about each highlighted feature.

Product Callout Image Guidelines

Simple. Not overly complex but not so simple it looks like it was done in MS paint by a 10-year-old from the 1990’s.

On brand with cohesive colors, graphic style, and fonts

The writing of the pictures can be taken directly from the bullet points of the listing assuming they were written to be benefit based & accurately portray the main benefits. They will need to be touched up a little and shortened.

Typically you don’t want to have more than 4 callouts of the same image. Can break it into 2 callouts images if necessary.

Comparison Image

This one should only be used if your product is clearly better than the majority of competitors. If it’s hard to show off how yours is better, this is the clearest way to do so.

Instructional Image

These are great if your product needs to be installed and customer commonly ask questions about how to install or whether it will work in their situation or not. It allows them to envision the process and clearly see how your product will work in their situation.

Packing List Image

Important for products that come with a lot of pieces to show EXACTLY what the customer will get when they purchase. If you have individual photos with each part of your bundle, it can be very confusing what’s actually included without one of these, and a clear list in your description.

Multiple-Uses Image

Important for products with versatile uses where you want to show off the different non-obvious ways it can benefit the customer. Show off creative ways the product can be useful and add more value to your customer’s life.

Bonus Image (typically eBook)

Does your product come with a free bonus? Show it off in a picture! You can also combine this with one of the other types of graphic photos above to get two birds stoned at once 😉

Compelling Storytelling

This concept is a little bit harder to explain but still super important. Your photos should collectively tell an underlying story.

Think of it as if your customer were gazing through a window, what would you want them to see? An oasis where their EXACT problem is being solved and people are enjoying their day free of that problem in their super happy lives? BINGO!

While that may sound ridiculous, that’s exactly what customers want to see and it can be very difficult to pull off well.

Your Story Must Be Cohesive Across the Entire Listing

A common mistake is non-cohesive photos. The hero image is one way, then the graphic design photos use off brand colors, followed by poor lighting lifestyle images, etc, etc.

All photos need to be consistent with each other, telling one single story of the problem this product solves and who it’s for.

Like I said it’s a bit hard to explain so hopefully I don’t sound like some hippie who did too much acid in the 70’s, but if you can nail down this concept, your sales will benefit, I promise.

Matching Audience Desires to Highlighted Benefits

Showing off features and benefits of your product is all fine and dandy, but show off the wrong ones & you may as well not show any at all.

It’s just like advertising. If you ran some ads for your facial moisturizing cream to fans of a WWE Wrestling match, your conversion rate would get hammered harder than Dwayne Johnson receiving a “People’s Elbow.”

You need to show customers how your product solves the most important problems to THEM, not what YOU think is the main problem it solves.

Do An Obsessive Amount of Research

This requires a lot of research and simply miming your competitors is a bad idea since many of them are probably missing the mark.

Go through as many customer reviews, questions, and forums as you need until you have a clear vision of exactly which product benefit s are most important to your customer and in which order. These are what you need to be highlighting prominently in your photos and for that matter, your text/ copywriting as well.

In Summary

Nailing a perfect Amazon photo set isn’t a walk in the park, but follow these guidelines and you’ll be far better off than the flailing fumblers of “figure it out myself” land.

If you’re looking for photographers that really understand Amazon, consider Kenji ROI to handle your Amazon photoset. You can check out our photography packages here: https://www.kenjiroi.com/amazon-product-photography/

Some Basic Image Guidelines:

• 2000x x 2000 px

1. This is ideal because the minimum size for “zoomability” is 1000px x 1000px, but if you go too large then the zoom function zooms you waaaaay too far in. 2000px is a nice middle point.
2. It’s also good because Amazon is optimized for 1:1 ratio square photos.

• Jpg format
• Be using as much of the frame as possible so it still looks good in small thumbnails.

Typical Breakdown of 7 Photos for an Amazon Listing:

1 Main (hero) image with white background

3 Lifestyle (in use) pictures

2 Graphic Design pictures

1 Wildcard: whichever is most important for your product

Source: https://www.kenjiroi.com/anatomy-perfect-photo-set/

Amazon Infographics 101: Boost Conversions Overnight!

Humans are visual creatures. Most of us (65%) are visual learners, processing information based on what we see. This explains why we will, on average, only read 20% of the text on a webpage, but will view EVERY image. These days, everyone is scrolling through their phone at light speed and social media has reduced people’s attention spans to that of a goldfish. No one has time to read through a block of text. That’s why when it comes to ecommerce, we want something that both captures people’s attention and tells them all the info they need to make a purchase as fast as possible. The thing is, if we sold something in retail, we’d rely on well-designed product packaging to grab people’s attention and educate them on what’s inside. But, as Amazon FBA sellers, we can’t do that because our customers don’t see the product until they receive it.

Enter the humble infographic- a technique used in Amazon Product Photography. Eye-catching infographics are an absolute must for your Amazon product listing. Through intuitive graphic design, you’ll be able to communicate the key features and benefits of your product in a flash, allowing your customers to decide then and there if they want to purchase your product. So whether you’re looking to upgrade your current product listing images, or you’ve never used an infographic before, this article will give you everything you need to know about Amazon infographics so you can boost your conversions ASAP!

What is an Amazon Infographic?

Infographics are a visual representation of data and information, presented through a combination of photos, graphics, and text that make it easy and quick for customers to digest information. Infographics are a necessity for serious Amazon sellers.

On Amazon, your copy is mainly to help your listing rank. Your product photos are there to convert your listing into sales. Remember that readers will only look at 20% of the text on your listing―but they will look at every image!

Amazon allows up to 9 images per listing, so each image plays an important role. Having high quality infographics is the key to increasing your CR (conversion rate), and ultimately, sales.

Just like any beautiful creation, infographics require a certain skill set and flair to get them right. Today, we will explore how to create compelling infographics with this guide.

How Amazon Sellers Can Best Use Infographics?

Every image has a story to tell. Consider what kind of story you want to tell your customers. Think about how your images should be sequenced to fit the order of questions your customers will have about your product. To create such a roadmap, there are three key things you need to know:

Know Your Audience

Who exactly is your archetypical customer? How old are they? What is their gender? What is their lifestyle? Knowing who you are targeting will help you determine what choices you need to make for your infographics. 

Put Yourself in the Buyer’s Shoes

Imagine you stepped into your customer’s shoes… what would be the first questions that come to your mind when you see your product? Put together all those questions and answer them in your infographics. 

Next, think to yourself…what would a customer like to know, but might not think of? Highlight some of the important benefits and product features that distinguish it from the rest. 

You could also show the packaging and the contents of your product, allowing your customers to feel confident they know what they would be getting. After all, how many times have we all ordered something online or in person and were shocked to discover that what we got didn’t live up to our expectations? Not only will this increase buyer confidence, it will help prevent people from buying your product who shouldn’t be buying it at all (these people usually leave a bad review!).

Design

How your infographic is presented is just as important as what is in it. Some things to consider are:

• Typography: determine the most suitable font type for your product category and brand. Script fonts, which are based on handwriting, give an elegant and sophisticated look which could be suitable for products in the beauty and luxury industry. Sans Serif fonts emphasize readability and simplicity, and so are best suited for products that convey minimalism in their design, such as technology.
  
• Color Palette: the variety of colors used in your infographics should be tied to your brand and your product specifically. You can include colors from your brand’s logo, packaging, product colors, or even from your brand’s message. For example, if your brand advocates for cleaner drinking water, you can include aquatic tones like blue and white. Don’t go overboard with the colors―keep it simple and have up to 3 at most.
  
• Icons: Icons should not only visually pop, but should express their intended meaning clearly. For the best effect, include some text below the icon explaining what it means as a means of reinforcement.
  
•   Backgrounds & Props: including relevant backgrounds and props are great ways to emphasize the setting your product will be used in, thereby helping the customer understand how the product fits in their life. It can also help them understand the product dimensions, as well as highlight some important benefits and features.
• Balance: the most important! We know we’re throwing a lot at you, but don’t go crazy. Avoid cluttering too many objects together, and vice versa, try not to leave too much blank space.

How to Add an Amazon Infographic to Your Product Listing?

There are two places where you can add an infographic: product images and product description (as A+ Content).

Adding an infographic to your product images is very simple. Log in to your Seller Central Account, find your product listing, and click on the Edit button to the right. 

Click on Images, and you will be able to add your infographic.

Adding an infographic to your product description will require access to A+ Content. You can do this by being Brand Registered. Once this is done, you can access A+ Content by going into Seller Central, clicking on the Advertising tab at the top, and clicking on A+ Content Manager.

Final Thoughts

There you have it—everything you need to know to create highly effective infographics for your Amazon product listings!

It is a lot of work to do if you go at it yourself. That’s why if you’re looking to increase the CR of your Amazon business, it’s best to start by hiring a top-notch graphic designer to redo your Amazon product photography, and that includes your infographics.

If you’d like to hire an agency with experience in creating captivating professional infographics that convert, check out Kenji ROI’s Amazon Product Image services.

Source: https://www.kenjiroi.com/amazon-infographics-101/